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Critical Mass Shows

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Entries Tagged as 'Brand Repositioning'

Critical Mass January 31, 2012

February 21st, 2012 · Comments

Rob Norden, CEO of Recom Group an INC 500 company joins host Ric Franzi to discuss the challenges associated with leading a fast-growth firm.  Rob talks about a variety of experiences in building his INC 500 company including how he had to completely re-design his firm just to survive.

Pernille Olsen, General Manager Olsen Paving Stone Inc. shares her lessons learned running a second generation family business during a very challenging time for the building and construction industry.  Hear how she is developing a new line of paving stones to create new demand and differentiate her family business.

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Tags: Business Flexibility · Re-inventing Business · Entrepreneurs · Marketing · Brand Repositioning · Closely Held Business · Business Models · Construction · Women Owned Business

Critical Mass: Coast to Coast February 9, 2012

February 13th, 2012 · Comments

Judd Stanton, General Manager with Bestway Disposal is host Ric Franzi's guest.  Judd and Ric discuss how Bestway Disposal, a family-owned business, has evolved over the years.  Today, in addition to solid waste handling, Bestway is adding a complete recycling capability to their firm.

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Tags: Business Flexibility · Entrepreneurs · Brand Repositioning · Family Owned Business · Differentiated Business Models · Business Models · Brand Positioning · Green Industry · Retail · Niche Markets

Critical Mass Coast to Coast: February 2, 2012

February 5th, 2012 · Comments

Mark Treadwell, Owner and President of CRIS joins host Ric Franzi and talks about his INC 500 firm and the challenges of continued growth.  Mark also discusses how he has had to redefine his firm to keep it relevant in the market which is a challenge  currently facing his firm.

Alan Kaplan, President of Kaplan & Associates is Ric's second guest.  Alan shares insights and advice borne from his experience building his practice in greater Philadelphia area.

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Tags: Business Flexibility · Re-inventing Business · Entrepreneurs · Brand Repositioning · Knowledge Workers · Business Models · Partnerships · Consulting Services

Critical Mass September 28, 2011

October 2nd, 2011 · Comments

Fred Koury, President of Smart Business Network is host Ric Franzi's featured guest.  Fred discusses his media firm's history and evolution into a multi-media company with 20+ years of history.  Smart Business Network has grown over the years into two strong divisions that meet different needs.

Smart Business Magazine and Events focuses in on C-Level executives to put out informational journals in local markets across the county.

Smart Business Content Marketing Division develops custom content plans to help companies drive the marketing goals of their partners.

Smart Business has full digital and social media capabilities across both divisions.

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Tags: Business · Education · Talk Radio · Re-inventing Business · Entrepreneurs · Marketing · Market Trends · Brand Repositioning · Business Models · Strategic Business Plans · Brand Positioning · Community Events · Social Media · Leadership · Creative Services · Local Online Marketing

Critical Mass: Coast to Coast September 22, 2011

September 25th, 2011 · Comments

Doug Carlberg, President and CEO of M1 Global Technologies is host Ric Franzi's featured guest.  Doug talks about the rebirth of manufacturing in North America and the need to continually re-invent yourself and your company.

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Tags: Manufacturing · Re-inventing Business · Entrepreneurs · Brand Repositioning · Closely Held Business · Suppliers · Business Models · Brand Positioning · Engineered Solutions

Critical Mass: Coast to Coast June 23, 2011

June 27th, 2011 · Comments

Vivian Valenty, President of VB Cometics is host Ric Franzi's first guest.  Vivian discusses her comestic business and how she has evolved the business model over time.

Rose Marston, President of A.D.Marble talks about her environmental consulting firm.  Rose was promoted to President and has expanded the firm's offerings in response to the recession.

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Tags: Business Flexibility · Entrepreneurs · Brand Repositioning · Healthcare · Knowledge Workers · Closely Held Business · Business Models · Customer Research · Customer Service · Brand Positioning · Real Estate · Retail · Women Owned Business · Consulting Services · Engineered Solutions

Critical Mass: Coast to Coast June 16, 2011

June 20th, 2011 · Comments

John Starling, Founding Partner of Smith Growth Partners is host Ric Franzi's first guest.  John Starling, is the author or "The Order of Black Belt: Mastering The Practice of Growing a Company" and discusses the first section of the book.

David Nester, Owner of Urban Lights highlights his experience buying back his firm and repositioning it in the market as a new venture.

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Tags: Education · Business Flexibility · Re-inventing Business · Book Author · Entrepreneurs · Brand Repositioning · Closely Held Business · Business Models · Construction · Brand Positioning · Retail

Critical Mass: Coast to Coast June 2, 2011

June 3rd, 2011 · Comments

Glenn Bostock, President of SnapCabs is host Ric Franzi's featured guest.  Glenn and Ric talk about the innovations he and his company have brought to elevator interiors and much more.

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Tags: CEO Peer Groups · Mastermind · Manufacturing · Business Flexibility · Re-inventing Business · Brand Repositioning · Family Owned Business · Construction · Brand Positioning · Real Estate · Executive Coaching · Patents · Creative Services · Engineered Solutions

Critical Mass May 10, 2011

May 13th, 2011 · Comments

Paul Johnson, President and CEO of Kelley Blue Book is host Ric Franzi's featured guest.  Ric and Paul discuss how Paul has grown Kelley Blue Book while maintaining the firm's rich history and reputation as the "trusted source" within the automotive industry.  Listen to this show to learn how technology has enabled Paul to create new markets for Kelley Blue Book.

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Tags: Business Flexibility · Re-inventing Business · Technology · Marketing · Brand Repositioning · Hiring Employees · Business Models · Communication · Strategic Business Plans · Brand Positioning · Website Traffic · Internet Marketing · Information Technology · Automotive Industry

Critical Mass December 7, 2010

December 13th, 2010 · Comments

Kay Hunter, President of Imagine the Possibilities, discusses the strategic importance of image management for a business owner or executive.  Kay shares her experiences working with executives and sales professionals to bring the image they project in line with their strategic vision and personal/professional brand.

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Tags: Brand Repositioning · Brand Positioning · Website Traffic · Personal Branding · Coaching · Consulting Services