Entries Tagged as 'Marketing'
September 4th, 2012 · Comments
Steve Azhocar, Founder of Mag Magnet, Inc. is host Richard Franzi's first guest and shares the entrepreneurial story of how he started Mag Magnet, Inc.
Rob DeFay and Eric Groset, Co-founders and Owners of Zipbuds talk about the inspiration for starting Zipbuds, the sporty line of earphones that won Travel & Leisure's best gadget award for 2012.
Tags: General Interest · Startup · Entrepreneurs · Sales Channels · Marketing · Market Trends · Closely Held Business · Business Models · Brand Positioning · Retail · Niche Markets · Patents · Internet Marketing
August 23rd, 2012 · Comments
Don Davis joins the show to talk about crowd funding in the US. Don talks about the current parameters for how crowd funding can be used to fund projects and other efforts here in US compared to what is being done internationally.
Janeane Bernstein is an accomplished voice-over artist with an impressive body of work. She discusses how she is creating her own unique brand within a highly competitive industry.
Tags: Education · Talk Radio · investment Advice · Startup · Entrepreneurs · Government Regulations · Marketing · Business Models · Brand Positioning · Personal Branding · Legal Profession · Women Owned Business · Public Speaking · Capital Investment
August 11th, 2012 · Comments
Chris Strong and John Cameron of Brigante, Cameron, Watters and Strong appear on the program to discuss the topic of employee fraud and internal controls. The average business losses 5% of their revenue to employee fraud. We talk about the causes of fraud and what a business owner should look for to try and detect if fraud is happening at their firm.
Lisa Goodwin, Chief Creative Officer Accelerated Marketing Services. Lisa has built a business that helps her clients get raving fans and loyal customers through social media, branding, customer engagement and marketing solutions. She built her business on fresh ideas and insights. Listen to learn how Lisa is helping her clients build brand equity that connects and converts.
Tags: Education · Entrepreneurs · Financial Information · Marketing · Brand Repositioning · Closely Held Business · Business Models · Lawsuits · Brand Positioning · Personal Branding · Social Media · Coaching · Women Owned Business · Consulting Services · Employee Fraud · Internal Controls
August 1st, 2012 · Comments
Lance Rogers Owner Rogers and Associates/Rogers Land Transfer joins Guest Host Paul Roberts and discusses the difficulties in the legal profession overall caused by the standard billable hour model (6 minute increments). Listen to hear Lance's passionate discussion with Paul about how he is addressing this issue with his clients.
Tags: Business Flexibility · Re-inventing Business · Entrepreneurs · Marketing · Differentiated Business Models · Business Models · Lawsuits · Customer Service · Brand Positioning · Legal Profession
July 20th, 2012 · Comments
Shelly Holland, President and CEO of Jomar Association Services joins host Richard Franzi to discuss her path as an entrepreneur and business owner. She also talks about selling her firm to a national firm where she is now a senior executive.
Michael Araten, President & CEO of K'Nex brings the story of the business he now leads. They are a 3rd generation family business in the plastic injection molding industry. Today they have a global brand in the construction toy market and through the use of automation and advanced manufacturing techniques make all their products domestically. Learn more about how to compete in the global marketplace from Michael.
Tags: General Interest · Manufacturing · Entrepreneurs · Technology · Marketing · Family Owned Business · Closely Held Business · Suppliers · Business Models · Construction · Brand Positioning · Retail · Patents · Leadership · Consulting Services · Toy Industry · Engineered Solutions · Michael Araten
June 22nd, 2012 · Comments
Michael Donato, President of National PC Solutions soon to be known as Helix House joins host Ric Franzi to discuss a wide range of topics of interest to business owners in the areas of SEO, online marketing, website development, social media and much more.
Tags: Entrepreneurs · Marketing · Customer Service · Brand Positioning · Website Traffic · Social Media · Internet Marketing · Consulting Services · Creative Services · SEO · Local Online Marketing · Information Technology
June 12th, 2012 · Comments
Shelly Ehler, Founder of Show No joins the show to share her story for starting and building her firm based on her unique poncho-style beach towel she sells under the name Show No. Shelly was one of 52 entrepreneurs selected from 24,000 applicants to appear on ABC-TV show "Shark Tank".
Karl Hardesty, CEO and Co-Founder of Hardesty, LLC a national professional services firm providing on-demand, experienced executives to companies in need of immediate CFO, Controller and other financial and accounting talent. Learn how Karl and his team are building their national organization.
Tags: Startup · Entrepreneurs · CFO · Financial Information · Marketing · Family Owned Business · Business Models · Entertainment · Retail · Women Owned Business · Leadership · Consulting Services · Direct Marketing
May 28th, 2012 · Comments
Faith Smith, Founder Eyes Cream Shades is on the show and talks about her firm which is a leader in providing quality sun wear for those ages 6 months and above. Listen as Faith talks about how she is working to build her brand and gain market share within her target market.
Shelton Basham, CEO Full Circle Wireless the leading solutions provider supporting buy back services for corporations throughout North America. Recently Full Circle Wireless joined together with Wireless Source to create Clover Wireless. Learn how Shelton's firm is leveraging the opportunities available to the new merged firm.
Tags: Business Flexibility · Culture · Startup · Entrepreneurs · Marketing · Brand Repositioning · High-end Niche · Brand Positioning · Website Traffic · Green Industry · Niche Markets · Women Owned Business · Internet Marketing · Information Technology
May 28th, 2012 · Comments
Luke Kupersmith, President Source Consulting discusses his firm's business model and how firms can discover significant savings on their shipping costs with no risk. Learn how Source Consulting's no-risk approach has helped propel their growth and market penetration.
Erin Gigilia, Co-Founder Montage Legal Group talks about the experiences she and her business partner have encountered creating a nationwide network of experienced freelance attorneys all with impressive credentials who also value professional and personal balance.
Tags: Education · Startup · Entrepreneurs · Marketing · Hiring Employees · Knowledge Workers · Business Models · Brand Positioning · Human Resources · Social Media · Niche Markets · Partnerships · Legal Profession · Women Owned Business · Leadership
April 24th, 2012 · Comments
Earl Fender, President and CEO of VertiFlex is host Richard Franzi's first guest. Earl's firm is a privately held medical device company. They are dedicated to the advancement of minimally invasive and motion preserving technologies for disorders of the spine. Learn what it takes to bring to market such a revolutionary medical device.
John Maier, President Blue Microphones, joins the show and discusses his firm which is leading innovator in microphone technology and design. Learn about his company's commitment to getting the very best microphones into the hands of those who have a passion for high quality audio.
Tags: Culture · Marketing · Healthcare · Closely Held Business · Business Models · Brand Positioning · Patents · Creative Services · Engineered Solutions · Capital Investment