Critical Mass August 31, 2010

Brian Edwards, President of Fairmont Designs talks with host Ric Franzi about his firm which is celebrating 25 years of quality designs and satisfied customers-all with products crafted from eco-friendly materials. Brian talks about his company's success and their practice of the three P's "People, Process and Product". Terry Carter, President and Founder of Travertine Spa, Inc. shares his strategy to launch and grow a firm in luxury body care products, resort apparel, and home products.  Terry also reveals how he successfully used the marketing concept of "gifting" to build a large celebrity client list.