Critical Mass: Coast to Coast March 17, 2011

Brad Elmhorst, President of Direct Hit Data, Inc. is host Ric Franzi's first guest.  Brad provides insight regarding customer retention strategies that assist in creating an emotional link to your brand. DHD provides sercured end-customer database management and outsourced business services.  "Ensuring the right people have access to the right information at the right time." Rick Thaler, President of OGB Architectural Millwork joins Ric to talk about his experience over the last year changing his business model.  He had to downsize but also he re-organized his firm.  Rick bought another business and is a member of an industry-specific peer group and he talks about how that has helped him deal with the changes his firm has undergone.