Critical Mass June 17, 2010

Jennifer Myers, Creative Director and Owner of Either or Media talks with host Doug Gfeller about the importance of marketing and social media marketing to a business owner as well as how business executives can capitalize on the ever changing media industry for exposure. Tony Jones, Owner of Coral Reef describes how he has been able to survive by changing his retail business to adapt to the customers' inerests and tastes.  Also he talks about his newest invention the solar surfboard.