Critical Mass June 28, 2011

Karen Smidt-Allard, Founder and CEO of SBR Sports discusses the inspiration for starting her firm and her marketing efforts focused on triathlon athletes and the active lifestyle community. Rob Lucenti, Managing Partner Deloitte joins Ric Franzi to discuss Deloitte's Impact Day and the positive response this annual day of "giving back to the community" has had on Orange County over the years.